WARNER BROS. MOVIE WORLD WINS IAAPA BRASS RING AWARD
Warner Bros. Movie World has won the prestigious Brass Ring Award for a Digital Marketing Campaign for the 2013 ‘Fright Nights’ Marketing campaign, by the International Association of Amusement Parks and Attractions (IAAPA).
Fright Nights is Warner Bros. Movie World’s iconic after-dark Halloween event during selected nights in October. In 2013, the ‘Fright Nights’ marketing campaign was heavily a digitally driven campaign with simple objectives including scaring teens with quality content on their social media News Feed, generating content they would share and engage in and encourage them to challenge each other to brave the dark side of Movie World. The campaign generated a total of 38,403,005 impressions and 2,301,788 video impressions, proving to be one of Movie World’s most successful digital campaigns.
Sea World also won a Brass Ring Award for the ‘Bear Hug Kids Hoodie’ in the Games and Retail Excellence Awards in the Goods Over 1 Million Attendance category.
The IAAPA Brass Ring Awards were presented during the IAAPA Attractions Expo 2014 in Orlando, Florida to amusement parks, water parks, zoos, aquariums, museums, family entertainment centres (FECs), and suppliers from around the world to honour excellence in food and beverage, games and retail, human resources, live entertainment, marketing, new products, and family entertainment centres.
To find out more about the IAAPA awards please visit http://www.iaapa.org/news/newsroom/news-articles/iaapa-salutes-attractions-industry-s-best-with-iaapa-brass-ring-awards-presented-at-iaapa-attractions-expo-2014